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This is a common practice in all retail style environments. "foot fall" or "customer traffic" provides an good indicator of the popularity of mall or shopping centre and its services. Where there is a drop in traffic the retailers renting their store areas can legitimately call for reconsideration of its rental agreements. Its in both mall and retail interest to keep the interest high and to encourage existing repeat customer and draw on a new customer base. Added to this are demands of the agents that fund the mall itself. it is itself a business selling sales space.

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