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Analyze how Nabisco has managed the product life cycle of Shredded Wheat over the years?
Wiki User
∙ 9y ago
Nabisco originally bought the Shredded Wheat product from the Shredded Wheat Company in 1904. Nabisco sold the brand to Kraft in 1993 but continued to market it under the Nabisco name until 1999.
Wiki User
∙ 9y ago
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