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production concept marketing concept selling concept product concept
selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the products.
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
No it is a production concept as of October 2011
The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
Selling Concept:Begin with what firm wants to produce.Given products, persuade customers to buy."Get rid of what you have."Marketing Concept:Begin with customer needsDevelop 4 Ps in light of customer needs"Have what you can get rid of"
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
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