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Are firms increasingly shifting spending from the Web to other media such as print radio and television?
Wiki User
∙ 7y ago
There has been a trend of firms diversifying their marketing budgets across various media channels, including print, radio, and television, in addition to the web. This shift allows companies to reach broader audiences and engage with consumers in multiple ways. However, it's essential for businesses to adopt a balanced approach that aligns with their target market and marketing objectives.
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