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Are trade shows really effective

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Anonymous

14y ago
Updated: 8/17/2019

Trade shows can be an extremely effective marketing tactic for companies of all sizes, provided they approach the show with clear objectives and a realistic plan of attack to accomplish these objectives.

Key objectives can include:

1) Industry networking & alliance building

2) Sales prospecting and lead generation

3) Distribution of marketing collaterals

4) Product demonstration

5) Direct sales (if show regulations permit)

Companies that excel at event marketing understand the critical importance of traffic flow and the importance of addressing flow in the strategic design and execution of their trade show booth. Plan your booth design and staff deployment with your core show objectives in mind and you are well on the way to achieving trade show success.

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Wiki User

14y ago

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