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If you have an idea that you think will sell big you need to protect it. If it is an idea for an invention you may need to take out a patent. When you purchase the patent you will be able to sue anyone who copies your idea. If you show your idea to someone before you patent it they could copy it and get a patent before you do - then it could cost a lot of money to challenge their patent - so most inventors don't share ideas until they are sure they have it completely safe.
Generally speaking people who have ideas don't have the money to produce the items they have invented, so they have to involve other people in the process. If you have the patent you can negotiate with producers on how much you will earn. It is important to get a good lawyer involved in this as it can be an expensive mistake if you sign something that has loopholes in it that you didn't see.
If your idea is something you have written or drawn (as in a new comic book character for instance) you don't need a patent you need copyright. Generally speaking you don't buy this but you may want to speak to a lawyer if you think it is going to be a big seller as you will have to share your ideas with other people.
One way of showing that you drew or wrote something first was to leave a copy of it with your lawyer who would record when they received it.
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