Communication process in promotion decision?
well communication process plays a vital role in promotion decision
Communication is a process where verbal and non-verbal messages are used to create and share meaning. To understand the process of communication, you should first be familiar with the five main elements of communication which are: the source, the message, the channel, the receiver, and the effect. There are a lot of communication models which can show you how the process of communication goes (such as Lasswell's model and Berlo's model).
Don E. Schultz has written: 'Sales promotion management' -- subject(s): Sales promotion 'Strategic brand communication campaigns' -- subject(s): Advertising campaigns 'IMC, the next generation' -- subject(s): Marketing, Brand name products, Business communication, Customer services, OverDrive, Business, Nonfiction 'Sales promotion essentials' -- subject(s): Sales promotion
eight steps: 1) to have a clear perception of the idea of or problem by the sender. 2) to secure the participation of the other persons involved in the decision to communicate. 3) to decide what to communicate to whom,wehn and how? 4) to prepare the subject matter of communication. 5) to select means of communication. 6) to transmit the message. 7) to ensure the correct interpretation of the message. 8) to evaluate the effectiveness…