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role of sales promotion in integrated marketing communication

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12y ago

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What are the functions of IMC?

IMC is a part of our subject in sales promotion and i have no idea about this. Well i guess it is about marketing communication. that's it t.y.


How does marketing communication differ from promotion?

Marketing communication encompasses the entire process of conveying messages about a brand, product, or service to target audiences, integrating various channels like advertising, public relations, social media, and sales promotions. Promotion, on the other hand, is a specific component of marketing communication focused primarily on short-term tactics designed to boost sales, such as discounts, coupons, or special offers. While promotion aims to generate immediate consumer action, marketing communication serves to build long-term brand awareness and relationships.


What has the author Don E Schultz written?

Don E. Schultz has written: 'Sales promotion management' -- subject(s): Sales promotion 'Strategic brand communication campaigns' -- subject(s): Advertising campaigns 'IMC, the next generation' -- subject(s): Marketing, Brand name products, Business communication, Customer services, OverDrive, Business, Nonfiction 'Sales promotion essentials' -- subject(s): Sales promotion


What is the difference between sales promotion and market promotion.?

Marketing is everythig you do to create demand and sales, one of which is sales promotion.


Distinguish between advertising and sales promotion?

Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.


Role of sales promotion on marketing?

Sales promotion depends upon the type of product we are selling.Sales promotion can be through Print Media, Visual media etc.


What relevance is sales promotion to the marketing manager?

It can be used by the marketing manager to increase it sale volume..


What is brand communication?

Brand communication is way of promotion of brand. Brand promotion allows us to growth consumer loyalty, attention of products, and sales prospects. While promoting your brand we take benefit of each online and offline merchandising methods. D’art Design emphasis on your brand as an entire. Our promotion framework amalgamate advertising and marketing, sales advertising, direct marketing, and publicity curated to launch a complete-fledged advertising campaign that captures audience pulse.


What are 5 elements of promotion mix?

Direct Marketing Personal Selling PR Advertising Sales Promotion


What element of the marketing mix would include advertising and sales?

Promotion


What is the nature of the three basic promotion methods available to marketing managers?

The three basic promotion methods available to marketing managers are advertising, sales promotion, and public relations. Advertising involves paid communication through various media to reach a broad audience and promote products or services. Sales promotion includes short-term incentives like discounts or coupons to encourage immediate purchases. Public relations focuses on building a favorable image and managing communication with the public, often through media coverage and events.


What has the author Julian Cummins written?

Julian Cummins has written: 'Sales Promotion' -- subject(s): Marketing, Sales promotion 'Promocion de Ventas'