Sales promotion depends upon the type of product we are selling.Sales promotion can be through Print Media, Visual media etc.
role of sales promotion in integrated marketing communication
Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
what is the role of sales promotion for the organozation'
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
role of sales promotion in integrated marketing communication
Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
what is the role of sales promotion for the organozation'
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.
Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
The role of sales promotion is to persuade new consumers to purchase products and build loyalty amongst current customers.
It can be used by the marketing manager to increase it sale volume..
Direct Marketing Personal Selling PR Advertising Sales Promotion
Promotion
Julian Cummins has written: 'Sales Promotion' -- subject(s): Marketing, Sales promotion 'Promocion de Ventas'