Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
role of sales promotion in integrated marketing communication
Promotion
Answer this question… Marketing
Direct Marketing Personal Selling PR Advertising Sales Promotion
Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
role of sales promotion in integrated marketing communication
Marketing
Promotion
Answer this question… Marketing
Direct Marketing Personal Selling PR Advertising Sales Promotion
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising
They are to help a business grow. These factors can include advertising, marketing, promotion, sales, research, and growth.
Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).
Product, place, price and promotion is what communication marketing is all about. The four mentioned items are the key promotion part of marketing communications. These messages will then target advertising, brands and public relations.
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship