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What is surrogate advertising. how differ is it from product advertising?
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
What is the advertising word for showing a product during a movie?
The paying of money to have a product shown or used in a movie is called "Product placement".
Describe the role of promotion within the marketing mix?
The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.
What is focusing on one job product or service called?
Specialization
The act of representing ones product so it will occupy a distinct place in the consumers mind is known as?
In advertising this is called positioning
What is promotion and advertising stage of a product or service called?
Marketing
What is surrogate advertising. how differ is it from product advertising?
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
What are the key chacteristics of marketing mix?
they are called the 4P's product, place, price, promotion
What is the advertising word for showing a product during a movie?
The paying of money to have a product shown or used in a movie is called "Product placement".
Why might an advertiser choose a specific magazine or television program in which to advertise?
to aim the advertising at a certain type of people that may be more interested in that product or service; it's called demographics...
What is the difference between advertisement and advertising?
The information about the product displayed in the magazines is called Advertisement & Advertising is a form of communication which exhibits the products by the consumer..
International advertising by service sector?
That would be called segment marketing whether it is local or international.
The promotion of health products service or practices of questionable safety effectiveness or validity for an intended purpose is called what?
Quackery
What is spot advertising?
Spot advertising is any advertising in a selected geographic area called a market that does not appear on a national scale. Spot advertising is an attempt to brand a message to a captive viewership to entice a response to patronize a business or purchase a particular product.
What is focusing on one job product or service called?
Specialization
What domination of production of one product or service is called a what?
cartel
Things you must give up to buy the product or service are called product?
opportunity costs
