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Trial Balance with Defense Reporting Elements
BDR (Business Development Representative) and DDR (Demand Development Representative) are roles within sales and marketing teams focused on lead generation and customer engagement. BDRs primarily focus on outbound prospecting to generate new business opportunities, while DDRs concentrate on nurturing leads and creating demand for a company’s products or services. Both roles aim to drive revenue growth by identifying potential customers and facilitating their journey through the sales funnel.