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ADVERTISING
SALES PROMOTION
By using a variety of persuasive appeals, it offers reasons to buy a product or service.
Eg: Good Network, Promises and Delivers.
Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now.
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Appeals are emotional or functional in nature.
Eg: the current ad of "Wherever you go, our network follows"
Appeals are rational
It justifies whatever it says.
Time-frame is long term.
Time frame is short term.
The primary objective is to create an enduringbrand image.
To get sales quickly or to induce trial.
Indirect and subtle approach towards persuading customers to buy a product or service.
Direct in approach to induce consumers to buy a product or service immediately by temporarily changing the existing price-value relationship of the product or service.
Wiki User
∙ 11y ago
Wiki User
∙ 15y agoIts probably. Basically, both of them are same meaning.Promotion is word which comes from America,we can understand "Promotion" is such as reality activities to advertise goods.Advertising is more popular word that we use commonly.Frequently, Advertising is placed on newspaper, TV or poster...Im summary, Promotion and Advertising are methods to promote selling products.
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What is the difference between advertising and sales promotion?
A promotion is made to encourage the sales process in the store or place of purchase. Advertising is the delivery of the message to the consumers making them aware that a promotion even exists.
Distinguish between advertising and sales promotion?
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
What is the difference between advertising and salesmanship?
The combination of advertising and sales promotions is a striking one, which generates profuse outcomes for the brand in the short-run as well as in the long-run. The first difference deals with the duration of both the promotion modes for generating outcomes - while sales promotion generates short-term results, advertising is more suitable for achieving returns in the long run. Another difference between advertising and sales promotion lies in their respective natures of appeal - while advertising incorporates an emotional approach to touch the viewer and prompt him / her to engage in a buying behavior, sales promotion activities focus more closely on a rational appeal nevertheless in some cases it does take the aegis of an impulse (emotional) appeal. The third difference between the two modes of promotion is the benefit that is offered by them - while advertising, with its emotional appeal, offers intangible benefits, sales promotion activities provide the incentive of tangible benefits, pertaining to their rational appeal. Lastly while advertising has a moderate contribution in generating short-term results, sales promotion has a much greater share of contribution ingenerating short-term results.
What is the difference between shops and markets?
Shopping involves the actual buying of goods and services. Marketing involves the actual promotion and advertising of goods and services.
What is the difference between Shopping and Marketing?
Shopping involves the actual buying of goods and services. Marketing involves the actual promotion and advertising of goods and services.
Difference between export promotion and import substitution?
what is d difference between import substitution and export promotion
What is the difference between sales promotion and direct marketing?
Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.
What is the difference between Hotel Marketing and Hotel Sales?
Marketing is the promotion and advertising of the hotel; running ads, videos, social networking, radio, televions, internet advertising. Sales books meetings, groups, conventions, weddings and other functions.
What is the differences between marketing and advertising?
tell me the difference between the word advertising and marketing.
What's the difference between advertising online and online advertising?
There is no difference between the two. No matter how you word it, it means the same. Advertising online and online advertising is only a medium for promotional messages.
What is the difference between promotion and sales promotion?
we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs
Role of advertising and promotion in marketing?
Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
