0
The combination of advertising and sales promotions is a striking one, which generates profuse outcomes for the brand in the short-run as well as in the long-run. The first difference deals with the duration of both the promotion modes for generating outcomes - while sales promotion generates short-term results, advertising is more suitable for achieving returns in the long run.
Another difference between advertising and sales promotion lies in their respective natures of appeal - while advertising incorporates an emotional approach to touch the viewer and prompt him / her to engage in a buying behavior, sales promotion activities focus more closely on a rational appeal nevertheless in some cases it does take the aegis of an impulse (emotional) appeal.
The third difference between the two modes of promotion is the benefit that is offered by them - while advertising, with its emotional appeal, offers intangible benefits, sales promotion activities provide the incentive of tangible benefits, pertaining to their rational appeal. Lastly while advertising has a moderate contribution in generating short-term results, sales promotion has a much greater share of contribution ingenerating short-term results.
What else can I help you with?
What is the differences between marketing and advertising?
tell me the difference between the word advertising and marketing.
What is the difference between competitive advertising and comparative advertising?
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
What is the difference between advertising and media?
Advertising is the displaying of an advertisement created either by an agency or company. Media is the vehicle for which advertising is made accessible to the company's market. Basically the difference lies with the creation of the advertisement.
Explain the differences between regional advertising local advertising and cooperative advertising?
I think the difference is only geographic location and penetration of target audience.
What is the difference between retail advertising and national advertising?
Retail advertising mainly focuses on offering services or goods for sale to people living within the stores vicinity. On the other hand, national advertising aims to generate brand awareness and sell a product or service all across a country.
Difference between personal selling and salesmanship?
no difference
What is the differences between marketing and advertising?
tell me the difference between the word advertising and marketing.
What's the difference between advertising online and online advertising?
There is no difference between the two. No matter how you word it, it means the same. Advertising online and online advertising is only a medium for promotional messages.
What is the crucial difference between unsolicited postal advertising and spam?
There is no difference.
What is the difference between radio and TV advertising?
Radio advertising is just words,and tv advertising has words and picture.
What has the author Herbert William Hess written?
Herbert William Hess has written: 'Creative salesmanship' -- subject(s): Selling 'Productive advertising' -- subject(s): Advertising
What has the author F R Eldridge written?
F. R. Eldridge has written: 'Advertising and selling abroad' -- subject(s): Advertising, Commerce, Export marketing, Salesmen and salesmanship
What is the difference between competitive advertising and comparative advertising?
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
What has been responsible for the evolution of the advertising agency?
the influence of salesmanship began to influence the evolution of advertising toward more like what we recognize today. The advertising agency, working on a commission basis, has been chiefly responsible for this evolution.
What is the difference between advertising and media?
Advertising is the displaying of an advertisement created either by an agency or company. Media is the vehicle for which advertising is made accessible to the company's market. Basically the difference lies with the creation of the advertisement.
Explain the differences between regional advertising local advertising and cooperative advertising?
I think the difference is only geographic location and penetration of target audience.
What is the difference between retail advertising and national advertising?
Retail advertising mainly focuses on offering services or goods for sale to people living within the stores vicinity. On the other hand, national advertising aims to generate brand awareness and sell a product or service all across a country.
