Advertising is the displaying of an advertisement created either by an agency or company. Media is the vehicle for which advertising is made accessible to the company's market. Basically the difference lies with the creation of the advertisement.
The term "publicity" is used broadly, but generally means unpaid, earned or otherwise free media exposure. Advertising usually refers to media exposure one pays for.
tell me the difference between the word advertising and marketing.
The term "publicity" is used broadly, but generally means unpaid, earned or otherwise free media exposure. Advertising usually refers to media exposure one pays for.
This is mostly seen from a media planning point of view. Global advertising is nothing more than have your message go out to the major markets in the world (mostly tv, magazines), whereas regional advertising is spending your media budget on a regional level (mostly billboards, newspapers, radio). From a creative point of view it means the difference between watered down ideas - in the case of global advertising, or a global brand trying to hard to look like one of the locals - in the case of regional advertising. Professional advertisers try to get a mix that's 'glocal'.
what are types advertising media
The term "publicity" is used broadly, but generally means unpaid, earned or otherwise free media exposure. Advertising usually refers to media exposure one pays for.
The major difference between advertising and public relations (PR) lies in their approach and purpose. Advertising is a paid form of communication that promotes specific products or services with the goal of driving sales, while PR focuses on building and maintaining a positive image and relationship between an organization and its audience through earned media and strategic communication. Advertising is often more direct and controlled, whereas PR relies on storytelling and media coverage to influence public perception.
tell me the difference between the word advertising and marketing.
There is no difference between the two. No matter how you word it, it means the same. Advertising online and online advertising is only a medium for promotional messages.
The term "publicity" is used broadly, but generally means unpaid, earned or otherwise free media exposure. Advertising usually refers to media exposure one pays for.
This is mostly seen from a media planning point of view. Global advertising is nothing more than have your message go out to the major markets in the world (mostly tv, magazines), whereas regional advertising is spending your media budget on a regional level (mostly billboards, newspapers, radio). From a creative point of view it means the difference between watered down ideas - in the case of global advertising, or a global brand trying to hard to look like one of the locals - in the case of regional advertising. Professional advertisers try to get a mix that's 'glocal'.
Print media refers to newspapers, magazines, and brochures that are printed on paper. Electronic media includes television, radio, and the internet as platforms for communication. Outdoor media involves advertising displayed outdoors, like billboards, signages, and transit ads. Each type of media has its own strengths and reaches audiences in different ways.
what are types advertising media
Advertising media is the channel a company uses to get their advertising to customers. Television and radio are some examples of advertising media.
There is no difference.
Radio advertising is just words,and tv advertising has words and picture.
It's about the media basically. Traditional as in 'traditional media': newspapers, television, radio, billboards... Virtual as in 'online media': web, mobile... But it can also apply to matted in logos or ads that you see in football games for instance - the brandname of the advertiser gets super-imposed over the centre field or near the goal.