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The fist is related to end products of a company and the second is about core products. Maximizing brand share is through maximizing end products while the second is through maximizing the core products. For example monitor and screens can be core products of a company and laptop,calculator, office screens etc are among end products. core products are like the trunk of a tree,while end products are like leaves and fruit. SBUs are the branches. They are responsible for producing end products. The root of the tree is core competency.

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12y ago

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