Distinguish between commercial and non-commercial advertising?

Answer 1

commercial advertising is that it creates a demand or a perceived need for something. As soon as the consumer has a reason to want, commercial advertising is there to offer a solution to that need. Advertisements give answers to a consumer's questions, including where to eat, where to go, or what to buy. Effective advertising works to create a desire while offering an attractive solution.

Not every aspect of commercial advertising relates to fulfilling an immediate need. Advertisers also strive to create name recognition, which is commonly called "branding." Effective branding means the consumer instantly recognizes the company or the product name and has come to feel positively about it. Companies use commercial advertising in an effort to impress consumers with how happy they will be once they buy the item or use the service offered. .

Non-commercial advertising is sponsored by or for a charitableinstitution or civic group or religious or political organization. Many noncommercial advertisementsseek money and placed in the hope of raising funds. Others hope to change consumer behavior. So the main goals of noncommercial advertising are:

• Stimulate inquires for information
• Popularize social cause
• Change activity habits
• Decrease waste of resources
• Communicate political viewpoint
• Improve public attitude
• Remind people to give again.

So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.