The best marketing for restaurants is usually word of mouth. But for 2012 there are more tech savy ways to market your restaurant without blowing your advertising budget. The biggest trend in 2012 is mobile. You can also use facebook ,twitter, and foursquare to talk about how good your food is and communicate with your customers. To find out more about Mobile Marketing go to
affordability and availability
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
There are different philosophies of marketing management. Every company or organization will come up with ideologies which they believe will work best for their marketing department.
The marketing concept remained the cornerstone of marketing channel strategy for some thirty years. It even engendered the popular 1990s business philosophy known as total quality management.
Hotel restaurant management is specifically a job that manages hotel restaurants. Most restaurants offer catering as well. They are responsible for staff and preparation of food as well as sales and marketing.
To sell more is the philosophy of marketing
There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.
Marketing orientation. They focus on what the customer wants. The make themselves known and better than the competition in the marketplace by cost, convenience, and service.
Nancy Loman Scanlon has written: 'Catering Management' 'Marketing by menu' -- subject(s): Marketing, Restaurants, Food service, Menus 'Catering management' -- subject(s): Management, Caterers and catering
marketing procss
The marketing management philosophy that focuses on the question "What do customers want and need?" is the market orientation philosophy. This approach emphasizes understanding and responding to customer preferences and demands to create value and build long-term relationships. By prioritizing customer insights, businesses can tailor their products and services to better meet market expectations, ultimately leading to increased customer satisfaction and loyalty.
Hospitality & Tourism