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While obtaining ISO certifications can be a positive step towards demonstrating commitment to environmental quality, it does not guarantee genuine commitment. Some companies may pursue certifications for marketing purposes or to meet customer demands without implementing substantial changes in their environmental practices. It's important to analyze the actions taken by a company alongside its certifications to determine the level of commitment to environmental quality.

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Q: Do you think the trend toward increasing ISO certifications really demonstrates a genuine commitment for environmental quality?
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