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Does color effect a person memory?

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Anonymous

16y ago
Updated: 8/16/2019

Research shows that color boosts memory. In one study, people were showed black-and-white ads and one color ad. Only 6% remembered the black-and-white ads, while 21% remembered the color ad. It also increases brand recognition by up to 80%. Also, we associate color with certain functions, such as traffic lights. Red means stop, yellow means slow, and green means go.

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Wiki User

16y ago

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