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Ethos is persuasion simply by the credibility of the speaker.
credibility
To establish the credibility of the author
Persuading some using credibility or authority
ethos
Ethos is persuasion simply by the credibility of the speaker.
credibility
To establish the credibility of the author
Persuading some using credibility or authority
ethos
Ethos
Ethos is a Greek word meaning 'character'. In terms of persuasive language, it is an appeal to authority and credibility. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.
Ethos
Ethos is used in an argument to establish the character and credibility of the writer or speaker.
"Ethos" is used to describe the audience's perception of the rhetor's credibility or authority.
Credibility (ethos)
To establish credibility and authority on the topic