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Most of the largest sites on the web will charge you to place your banners on their site. Typically you will pay for every 1,000 times your ad is shown (impressions). Prices vary from under $1 per 1,000 impressions to over $100. Generally you will need to invest at least $2,500 to $5,000 per month for this type of program.

Some sites (like Google) charge you on a per click basis, meaning every time someone clicks on your link. Again prices range from 5 cents to over $50 per click.

Lastly some companies charge you on a cost per action basis meaning every time they send a user to your site and they buy something or perform some action you will pay them a commission. This price structure is fluid, but the space is very competitive.

There are sites that will trade ad space for ad space, but the content on these sites is not always of the highest quality.

To make sure you get the best deal, you need to place your banners on websites where your target audience is visiting, including content sites and blogs. Compare the pricing rates against the website's unique visitor count, page rank and the ad's size and placement location.

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Q: Does it costs money to use Banner ads for advertising?
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