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Q: Does revenue increase or decrease
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What is the pricing strategy that is needed when you are trying to maximize revenue when capacity is a factor?

increase price, decrease supply


If an adjusting entry is not made for an accrued revenue what will be overstated?

accrued revenue is acc. receivable control, which is an asset. if it is not made, the assets will decrease. Eq=A-L, A drop, and then Eq will decrease. accrued revenue can be category of sales revenue too, so if sales drop, P=I-Ex, P will decrease the only thing will increase is L and Ex when comparing with A P or I.


What will a decrease a revenue and a increase liability?

I can think of nothing that will do that in one transaction. Revenue generally does not effect your liabilities. Revenue is an Owners Equity account and most transactions in revenue effect that, not liabilities. (there is one exception and it is explained later on.)Expenses decrease revenue, which in turn decreases retained earnings which effects owners equity.Dividends Paid decrease retained earnings, which in turns also effects owners equity.The only time any "revenue" has an effect on liabilities is if it is an "unearned" revenue. An unearned revenue is a liability, however, it "increases" your liabilities and increases your assets at the same time. Once the unearned revenue is "earned" it then increases your "revenue" and you decrease your liability.


What is the amount of increase or decrease in revenue that is expected from a particular course of action as compared with an alternative is termed?

Differential rev


Is sales return revenue or expense?

It's a contrarevenue. It would show up in the revenue section but as a debit as opposed to a credit. A return would decrease your revenues but not increase your expenses.


Is sales return a revenue or expenses?

It's a contrarevenue. It would show up in the revenue section but as a debit as opposed to a credit. A return would decrease your revenues but not increase your expenses.


Would service revenue appear on the balance sheet?

Service revenue will appear on the income statement as a revenue account. It will indirectly effect the balance sheet in that it will be accompanied by an increase in either cash, accounts receivable, unbilled revenue (assets) or a decrease in unearned revenue (liability).


Does an increase in revenue always lead to an increase in equity?

Incresea of revenue increases the equity only if business earn profit but if rising revenues are also backed by rising expenses and in the end if company earning loss then it will cause in decrease in equity.


EXAMPLE OF increase in liability equals decrease in owners equity?

A company takes accounts payable to increases revenue but suffer losses.


Is the decrease in revenue a debit?

Default balance for revenue is credit balance so to reduce a revenue account it must be something with debit balance so debit is a decrease in revenue.


What account would increase with a decrease in the inventory account?

The following will increase: Expense and Revenue Accounts Cost of Goods Sold - Credited Sales Revenue - Credited Balance Sheet Accounts Assets Accounts Accounts Receivable or Cash depending on payment terms will be debited


How does a change in price on a linear demand curve affect total revenue?

on the linear demand curve, demand is elastic at price above the point of unitary elasticity so a price increase will decrease the total revenue.