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Yes and no. There is a theory called "agenda setting" which says the press (the media) don't tell you what to think, but they do tell you what to think about. In other words, what the press reports as the big stories, that is what the public will think about and talk about. What the press ignores or avoids, people won't learn about it easily, so they won't have an opinion on it. But conversely, the audience can certainly influence press coverage-- if the public demands more information about some subject or some story, the press will pay more attention to it and do some extra reporting, to make sure the audience is satisfied.

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