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this type of lead uses short, punchy statements to affect the reader's attention. Here is an example from the Knight - Ridder Newspapers:

Big boys don't cry. Big boys are strong. Big boys bring home the big bucks.

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12y ago
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4w ago

In journalism, a punch lead is a strategy where the most important or attention-grabbing information is presented at the beginning of a news story to draw in the reader. An example of a punch lead could be: "Five people were injured in a car accident on Main Street yesterday, prompting local officials to investigate the cause of the crash."

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13y ago

The Linns called for a Pizza, but their pizza delivery man turned out to be so much more.

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Q: Punch lead definition and example in journalism?
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