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A visual lead in journalism refers to the use of compelling images or visuals at the beginning of a news story to capture the audience's attention and convey the main theme or message. It serves to enhance the narrative by providing context, evoking emotions, or illustrating key points. This technique is increasingly important in digital media, where visuals can significantly influence reader engagement. Essentially, a visual lead enriches the storytelling experience by combining text with impactful imagery.

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