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Attack strategies in marketing are necessary. Regardless of the type of product or service you sell, you are faced with competition on all sides. You may be the market leader, or you may be back in the pack. Understanding where you are and how best to attack the competition can help you capture a greater share of the market and enhance your visibility, customer loyalty, and revenues. Two of the most common types of attack strategies require a strong focus on your competitors' strengths and weaknesses to make the right move. Let's look at each.

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