Explain briefly millennium OLM strategy

Answer 1

Millenium Online Marketing Strategy chalks out the target benefits:

* Lower Coordination Costs * Low Computing Costs * Can select, transform & expand products through interaction * Multiple choice preference based shopping * Trade-off in marketing participation * Minimum delivery costs * Easy access to a large Electronic Community * Low cost scale up to systems to access & analyse information * Micro system marketing to the bottom of the pyramid

Source : SMU (Book No. CA0013)