Explain relationships between quality and competitiveness How the cost of poor quality can affect competitiveness of your business?

Answer 1

Any enterprise which will try to remain competitive on the market has to ensure the right level of quality for its products/ service provided to the customers. That covers both the external and internal customers.

Company first have to define what service or product wants to provide and then compare it with the other players on the market. It is important as well to put under consideration fact that level of the quality in many cases is define by independent authorities (governmental bodies) ex. Requirements in regards to toys for kids. Meeting this minimum quality give us the right to compete, however it is not going to make our product competitive.

At the first stage we should compare our product with those similar on the market and conduct our own research in regards to this service. We need to know the opinion of customers - the group which we are targeting, and find answer to the most crucial question- is our product meeting their expectations (quality).

Any product even the lowest should meet the expected minimum in regards to quality (research and surveys) are crucial in terms of finding this answer). For instance, if we will released the cheapest car on the market with meeting all safety requirements, however without any expected features of modern technology (shape, devices,) we can't expect that this product will become successful.