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Who in a buying center affects the buying decision?
Influencers
Major types of buying decision behavior?
Buying Decision differs from person to person. Deepening upon the need of the person, the decision gets change; Even if the product is small. There are different factors which influences the nature of buying. Hence buying decision has been classified into four different categories.These are classified depending upon the degree of involvement and degree of difference among brands.1. Complex Buying behavior: This situation involves the high level of involvement from consumers and the same with the difference among brands. These cases arise when the product is of high price, risky, high for servicing, and so on. For Ex: Buying a laptop/Car. Here the product is expensive and there is a significant difference among the brands.2. Dissonance reducing behavior: This involves high involvement of the buyer but a less significance difference among the brands. For ex: Buying an Air Conditioner. Here the product is highly priced but almost all every brand gives the same features. Sometimes this may involve the post purchase dissonance behavior. Here the consumer looks at the disadvantages of the product after purchase.3. Habitual Buying Behavior: Here there will not be any kind of involvement from the consumer. Here the purchase happens depending upon the Brand familiarity. Here the consumer involvement is low and less differences among brands. This happens based on the habits of buying. For Ex: Buying of a liquid soap . Most of the people prefer Dettol because of the brand. But there are other products like Lifebuoy with less significant difference.4. Variety Seeking Buying Behavior: Here the consumer involvement is low but there will be significant difference among brands. For Ex: Biscuits, when we buy a biscuit we do not know the taste hence after consumption only we can tell that whether to go for the brand or not for the next time. Here the companies try to change the nature to Habitual Buying behavior by different strategies. Sometimes this depends upon the retailers too.
What is the consumer buying process?
Since there are so many things that one can buy, it would take more specific information to answer this question.There are five consumer buying processes. They include problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior.
Explain how the buying process for a product like soap would be different from the buying process for a luxury or durable item such as a car?
Explain how the buying process for a product like soap would be different from the buying process for a luxury or durable item such as a car.
What is a major factor in the decision buying process?
Rate of depriciation
What is the Henry Assael model of buying decision behaviour?
A general model of the communication process for promotions
What are the four types of buying behavior?
complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior
Can you describe complex buying behavior?
Complex buying behavior occurs when consumers are highly involved in the purchase decision-making process. This typically happens when the product is expensive, risky, or has high personal significance. Consumers will engage in extensive research, evaluate multiple options, and weigh different factors before making a decision. Marketers targeting consumers exhibiting complex buying behavior need to provide detailed information, personalized assistance, and build strong relationships to influence the decision-making process.
How does the reseller market make buying decision?
How do reseller make buying decision
Who in a buying center affects the buying decision?
Influencers
Explain the Stages in a business buying process?
Step1: Recognize your need. Step2: Recognize the product which full fills your need. Step3: Evaluate Alternative. Step4: Make Decision Step5: Post purchase Decision.
Why is consumer behaiviour neccessarry in producing buying and selling explain?
Consumer behavior is necessary in producing buying and selling in order to give you direction. The consumer behavior will guide you as to how much to produce, how long it will take for the consumer to make a purchase and what kind of price range the consumer is willing to pay.
What is complex buying behavior?
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What are the types of animal behavior?
complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior
What is Role of child in buying decision?
it all depends on the age of the child and what it is that you are buying. in my house the buying desicions are up to me and there mother
Objective of buying behavior of customer?
sd
What is the difference between consumer services and producer services?
Consumer Buying Behavior * Buying behavior of individuals and households that buy products for personal consumption
