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What are the factors influences organisational buying behaviour?

Organizational buying behavior is influenced by several factors, including the characteristics of the organization itself (such as size, structure, and culture), the nature of the buying situation (such as the level of complexity and urgency), the buying center dynamics (including roles and relationships among members), external influences (such as economic conditions and regulatory environment), and the supplier's marketing efforts (such as pricing, quality, and service). These factors interact to shape the decision-making process in organizational buying and ultimately impact the choice of suppliers and products/services.


Consumer buying situations?

Consumer buying situations are not same all the time. It varies depending on need. The consumer buying behavior is classified into four types: Minor New Purchase ,Minor Re-Purchase, Major New Purchase, Major Re-Purchase.


WHAT ARE Major stages in the mass media research process?

the process of mass communication


Major types of buying decision behavior?

Buying Decision differs from person to person. Deepening upon the need of the person, the decision gets change; Even if the product is small. There are different factors which influences the nature of buying. Hence buying decision has been classified into four different categories.These are classified depending upon the degree of involvement and degree of difference among brands.1. Complex Buying behavior: This situation involves the high level of involvement from consumers and the same with the difference among brands. These cases arise when the product is of high price, risky, high for servicing, and so on. For Ex: Buying a laptop/Car. Here the product is expensive and there is a significant difference among the brands.2. Dissonance reducing behavior: This involves high involvement of the buyer but a less significance difference among the brands. For ex: Buying an Air Conditioner. Here the product is highly priced but almost all every brand gives the same features. Sometimes this may involve the post purchase dissonance behavior. Here the consumer looks at the disadvantages of the product after purchase.3. Habitual Buying Behavior: Here there will not be any kind of involvement from the consumer. Here the purchase happens depending upon the Brand familiarity. Here the consumer involvement is low and less differences among brands. This happens based on the habits of buying. For Ex: Buying of a liquid soap . Most of the people prefer Dettol because of the brand. But there are other products like Lifebuoy with less significant difference.4. Variety Seeking Buying Behavior: Here the consumer involvement is low but there will be significant difference among brands. For Ex: Biscuits, when we buy a biscuit we do not know the taste hence after consumption only we can tell that whether to go for the brand or not for the next time. Here the companies try to change the nature to Habitual Buying behavior by different strategies. Sometimes this depends upon the retailers too.


What influences organisational buying?

there are many reasons of organizational buyng,following are the major reasons of an organizational buying:Low costQualitycustomer preferencesconnivance

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