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Organizational buying behavior is influenced by several factors, including the characteristics of the organization itself (such as size, structure, and culture), the nature of the buying situation (such as the level of complexity and urgency), the buying center dynamics (including roles and relationships among members), external influences (such as economic conditions and regulatory environment), and the supplier's marketing efforts (such as pricing, quality, and service). These factors interact to shape the decision-making process in organizational buying and ultimately impact the choice of suppliers and products/services.

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5mo ago

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