Individual consumer buying behaviour has to do with all the processes undertaken by the various individual buyers in evaluating and making decisions towards purchasing a product for self- ocnsumption, family use or as a gift to other parties where as organisational buying behaviour has to do with the processes undertaken by a business in evaluatig and making decisions geared towards purchasing prodcuts or raw materials for further prodcution, to be sold to consumers for profit.
explain the importance of consumer behaviour in marketing view?
consumer knowledge
what are the important of consumer behaviour to the shopping
what is dimension of consumer behavior meaning
Describe the interrelationship between consumer behaviour and the marketing concept
explain the importance of consumer behaviour in marketing view?
-Often leads the consumer to impulse buying -advertising creating an artificial demand above the individual's basic needs
consumer knowledge
what are the important of consumer behaviour to the shopping
benefits of consumer behaviour
what is dimension of consumer behavior meaning
Describe the interrelationship between consumer behaviour and the marketing concept
Relationship between consumer behavior and marketing concept is that consumer behavior is the study of how individual make decision to spend their available resource (time, money, effort) on consumption related time
according to me the behaviour changes with ones experience that is the age of a person. today the behaviour of consumer has changed due much awareness towards their buying behaviour changes.
individual consumer is an individual and household who buy goods and services for their personal use
to know how to deal with them and to have a continous business with them
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