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what is diversity of consumer behaviour?
The 'psychology of ads' is actually Consumer Psychology, one area covered in Industrial and Organisational psychology. It studies the effects of persuasive techniques in influencing consumer behaviour as well as the consumer characteristics that aid in developing a market for products.
behaviour therapy
consumer psychology
In a sense, Psychology.
Psychology, Sociology, Social Psychology, Anthropology and Economics.
it takes ages for the old aged people to understand technlogy.
study of behaviour.
consumer knowledge
what is diversity of consumer behaviour?
what are the important of consumer behaviour to the shopping
what is dimension of consumer behavior meaning
benefits of consumer behaviour
The 'psychology of ads' is actually Consumer Psychology, one area covered in Industrial and Organisational psychology. It studies the effects of persuasive techniques in influencing consumer behaviour as well as the consumer characteristics that aid in developing a market for products.
Consumer behaviour is the way a person reacts to purchase focussed marketing material or actions. It can be the psychology behind interpreting an advert, to why people look at the middle shelves before the ones closest to the ground. It is how you behave in shops, online or even when you talk about products/services to the people you know (word of mouth). Consumer behaviour is a wide ranging topic!
A consumer's lifestyle mainly depends upon following factors: Income Marital status Culture Social group & Buying power. Any change in one of them changes the behaviour of consumer. From Raja Khan
Describe the interrelationship between consumer behaviour and the marketing concept