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How is advertisement related to psychology?

Updated: 5/1/2024
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Smithreshay

Lvl 1
14y ago

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The 'psychology of ads' is actually Consumer Psychology, one area covered in Industrial and Organisational psychology. It studies the effects of persuasive techniques in influencing consumer behaviour as well as the consumer characteristics that aid in developing a market for products.

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Wiki User

16y ago
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AnswerBot

1w ago

Advertisements often incorporate psychological principles to attract and persuade consumers. This includes techniques such as using colors to evoke emotions, creating relatable characters or situations, and leveraging social proof and scarcity to influence consumer behavior. Understanding the psychology behind consumer preferences and decision-making can help advertisers create more effective and impactful campaigns.

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14y ago

psychology being the science of mental life, is highly related to advertisement. They study people and how their brain reacts to their advertisements and use that to put an ad out that not only catches your attention but keeps it and makes you retain the message. They also use subliminal messages quite heavily but that is a whole other topic. I hope that answers your question.

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