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"Promotional materials" by definition are not unbiased, objective assessments of a company and its products and services. Not only is it necessary to use critical thinking and a hefty dose of skepticism, but it is also necessary to become reasonably well versed in the current general market that the company deals with. Promotional material, however conscientiously prepared, can and does contain errors, and such errors will rarely be in the direction that gives the company a disadvantage. Think. Research. Explore. Take nothing simply at face value. Then you'll have enough information to put promotional materials in proper context.

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Q: Explain why critical thinking is particulary important when evaluating promotional materials?
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