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Markets: You have to analyze the number of prospective buyers, the presence of your competitors, and the prices and quality of the goods and services. Are the needs of the consumers fully satisfied? If not, then business opportunities exist in areas where consumer satisfaction is weak or incomplete.
Individual Interests: Business interests of individuals vary. There are those who are interested in agriculture. Others are inclined in other varying industries. Printing business is one industry that is really booming nowadays. Examples of these are bookmark printing, business cards, posters, flyers, customized bookmarks, etc. Interests should match business opportunities.
Capital: Money is very important in putting up a business enterprise. The availability of funds should fit the type of business to be organized. One who has a limited capital should start with a micro business. Many unschooled individuals started with such business. And some of them are now big shots in the business world.
Skills: The entrepreneur should have the proper skills in the business he is going to undertake. For instance if you are interested in bookmarks, it is much better if you have the skills in bookmark printing. If it is a travel business you are interested in, you should have the experience or working knowledge about such business. It is not advisable to depend completely on the services of assistants or employees.
Suppliers of inputs: It is not enough that there are sufficient buyers of your goods and services. It is equally important that there are steady suppliers of raw materials and other inputs of the business. Obviously, if there are no materials to be used in production, you have nothing to produce and sell. If production is delayed due to lack of materials, then it is not good for the business. You will likely to lose your customers.
Manpower:The success of any business is primarily dependent on the efficiency of its employees. In putting up a business, make sure that experts or trained personnel are available.
Technology: Tastes and preferences of consumers are not permanent. These are heavily influenced by innovations. And innovations are the products of technology. New products and services represent improvements which are intended to improve satisfaction. You should be aware of the presence of technology, particularly new technology. This is an opportunity for you to avail of such technology to improve your products or services or to introduce new ones in the market.
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