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For which of the following reasons does snob-appeal advertising succeed in selling products?
GuzBrothaa
Some people want to feel superior to others.
Wiki User
∙ 14y ago
Snob-appeal advertising succeeds by creating a sense of exclusivity and status among consumers, motivating them to purchase products to elevate their social standing. It plays on people's desire for luxury and prestige, leading them to believe that owning the product will make them part of an elite group. Additionally, it can tap into consumers' need for validation and recognition from others, compelling them to buy in order to feel superior to those around them.
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