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According to the book "Mass Communication Theory: Foundations, Ferment, and Future," the four eras of mass communication theories are the mass society theory, the limited-effects perspective, the critical-cultural theories, and the framing theory.
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∙ 10y ago
- The era of mass society theory focused on the effects of media on society as a whole.
- The limited effects era emphasized that individuals have varying levels of vulnerability to media influence.
- The development of critical/cultural theories led to understanding media as a tool to promote social change and challenge power structures.
- The contemporary era emphasizes the importance of digital media, audience participation, and globalization in shaping communication theories.
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