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Mass Communication

Relaying information to large segments of the population at the same time is known as mass communication. Achieved through television, radio, newspapers, film, and online sources such as YouTube, people’s behavior, attitudes, opinions, and emotions can be affected by mass communication.

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How is communication used on advocacy?

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Communication is a vital tool in advocacy as it helps to raise awareness, mobilize support, and influence decision-makers. Advocates use various communication channels such as social media, public speaking, and traditional media to convey their message, build credibility, and drive change. Effective communication can amplify the impact of advocacy efforts by reaching a wider audience and inspiring action.

What Are The 5 Purposes Of Purposes Of Communication?

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The five purposes of communication are to inform, persuade, instruct, develop relationships, and entertain. Each of these purposes serves a different role in human interaction and helps to facilitate effective communication in various contexts.

What is the definition of mass communication and the authors?

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Mass communication is the process of creating, sending, receiving, and interpreting messages to large and diverse audiences through various media forms. Some notable authors in the field include Marshall McLuhan, Walter Lippmann, and Jurgen Habermas.

What are the significances of penny press?

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The penny press led to more affordable newspapers that reached a wider audience, increasing literacy rates and political participation. It also pioneered the use of advertising to support journalism financially, which continues to be a key revenue source for media today.

Who changed the newspaper industry in the 1920-1930?

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William Randolph Hearst and Joseph Pulitzer are credited with revolutionizing the newspaper industry during the 1920s and 1930s. They focused on sensationalism and reporting on issues that appealed to the masses, which helped increase circulation and shape the modern concept of journalism.

What is a major focus of the mass media?

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A major focus of the mass media is to inform the public about current events, issues, and news from around the world. Mass media outlets also play a role in shaping public opinion, setting agendas, and providing a platform for public discourse.

What is another name for media?

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Back in the "old days," in the 1700s and 1800s, the media were originally called "the press." This word was derived from the printing press, without which a newspaper or magazine could not publish. That is why you see that terminology used in the First Amendment, where it guarantees "Freedom of the Press." As for the term "media," it is relatively recent. It began to appear sporadically in the late 1940s, but did not come into common use till the late 1960s, in large part due to the growing influence of television as a source for news and information.

Which is a form of mass media?

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The mass media come to us in a number of different forms. They include radio, television, internet, newspapers, magazines, books, recorded music, and movies.

How communicates to the audience as a communicator?

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There are many ways to communicate to an audience. Sometimes, you will be in a room giving a speech directly to the people who have come to hear you. Sometimes, you will write an essay for a newspaper or magazine, and people will read it. And sometimes, you will communicate by talking to the audience on radio or TV or Skype or some other method. Rule #1 in being a good communicator is to know your audience. You will give a different kind of presentation depending on who your audience is. You should consider the age of your audience (are you speaking to little kids or to adults); the size (is it a big group of people, or just a small group); the location (is this talk being given in a TV studio, a church, a classroom, etc); and the time (will you be speaking for an hour, or just a very few minutes).

If you are speaking to an in-person audience, you will make your communication better by bringing in examples and illustrations, by having a good personality, and by showing that you know a lot about your topic. If you are writing an essay, your communication will be better if you are interesting, and if you tell a story that makes people want to know more. But whether in person or in writing, a good communicator is prepared: practice your talk, speak or write in a way that is clear, and try your best to give the audience useful information.

Does the press set audience agenda?

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Yes and no. There is a theory called "agenda setting" which says the press (the media) don't tell you what to think, but they do tell you what to think about. In other words, what the press reports as the big stories, that is what the public will think about and talk about. What the press ignores or avoids, people won't learn about it easily, so they won't have an opinion on it. But conversely, the audience can certainly influence press coverage-- if the public demands more information about some subject or some story, the press will pay more attention to it and do some extra reporting, to make sure the audience is satisfied.

What are three examples of communication technology?

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Three examples of technology include the telephone, the television, and the Internet. The television is a one-way type of communication, but is a way to communicate to the masses. The Internet can be used for both two-way personal and one-way mass communication. The telephone is mostly for two-way, person to person communication, though conference calling and speaker phones allow communication with more people.

What happen first the first broadcast of the grand ole opry world war 2 or the first Newport folk festival?

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Definitely the first broadcast of the Grand Old Opry, which occurred in 1925, on Nashville radio station WSM. Radio was still new, and the idea of being able to sit in your home and listen to a live country music concert (with all the famous stars of that era) seemed amazing to most people. World War II began in the mid-1930s, and the first Newport Folk Festival began in 1959.

What is mas-communication?

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Actually, it is "mass" communication (two words) you are asking about. Mass communication refers to using a mass medium to send your communication. The mass media (medium= singular, media= plural) include radio, television, newspapers, magazines, books, movies, internet, and recorded music. Your message to the audience might be spoken, or it might be written. It might be songs, political speeches, interviews with celebrities, jokes, talks by experts about medicine or sports, or some other kind of communication... But when you send it out by using the mass media, that is how mass communication occurs.

Mass communication can reach large audiences-- in fact, it can reach people all over the world. But often, the audience is anonymous (we don't know, for example, who heard that song or who liked that speech); and mass communication also does not offer instant feedback or an instant reaction -- there is a delay between when the person hears (or reads or watches) it and when they can react to it. For example, I just wrote a new book and maybe you will buy it. But while I am sending my communication through the mass medium of books, it will take a while between the time you buy it and read it, and when you can get back to me to tell me what you think.

How does the media influence teens to drink?

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First, this subject is still being debated by scholars, teachers, and parents. There is a theory called "strong media effects" which says the media are very influential, especially in teaching kids to do certain things. (It is usually applied to negative behaviors, like drinking, acting in a violent manner, etc.) Using this theory, we can say that since the media often portray drinking as fun (especially in commercials), or as a necessary part of being social (adults on drama and comedy programs are frequently depicted as having a drink or two, and drunks are often the subject of jokes), these depictions give kids the impression that they should be drinking too.

But not everyone accepts the theory of strong media effects (including me). Yes, the media can influence kids. Yes, it does seem like drinking is pervasive on TV and in movies. But kids can also be influenced by their home life, by their relationship with their parents, by what their peers are doing, by their teachers, etc etc. If parents are very honest with their kids about the positives and negatives of drinking, this may influence teens to think carefully before giving in to peer pressure. If kids have a relative who is in recovery from alcoholism, this too can affect a young person's attitude. I do not believe that just watching TV programs will make kids drink. If parents teach their kids about media literacy (how to analyze what they see on TV or in movies or commercials), there is a good chance that their teen may resist the temptation, or wait till he or she is older, or only become a social drinker, or in my case, make the decision to never drink at all.

Who is osgood behind osgood and schramm model of communication?

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"Osgood" was Charles E. Osgood (1916 - 1991). He was a psychologist who also did research into semantics (the study of how meaning is created, and how words change meaning over time). He and Wilbur Schramm became very well-known for their essays about communication in the 1950s: mass communication was a relatively new field of study back then, and both men did research about it, as well as researching interpersonal communication.

Why is feedback in mass communication said to be delayed?

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First, feedback in this context does not refer to a loud and distorted sound coming out of your speakers. This kind of feedback refers to a response or a reaction from the audience. In mass communication, feedback is delayed because there is no way for the speaker or performer or author to know what every member of the audience is thinking or feeling. For example, I just wrote a new book. (Books are an example of mass communication.) I hope you will read it, but when you do, how will I know whether you like it or not? Even if you send me an e-mail, there is a delay between when you got the book, when you read it, and when you sent the e-mail.

Or, let's say I just watched my favorite program on TV. I want to tell the lead actress that I think her performance was amazing. However, there will be delay from the time I send the message to when she receives it (assuming she receives it at all). SO, one characteristic of mass communication is that when the message is sent out via radio or TV or a magazine or the internet or some other mass medium, there is a gap between when the public reacts to it and when they are able to respond. That is why feedback is said to be "delayed."

Why should one study mass communication?

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Like it or not, we like in a media-dominated world. In order to understand that world, it is important to understand the media-- how they are used, who uses them, and for what purpose. The media of mass communication are able to persuade, inform, entertain, educate, and transmit the culture to millions of men, women, and children. Whether you are studying about radio and TV; books, newspapers & magazines; the internet and social media; recorded music; or movies, these mass media play a large role in daily life; in fact, few people today could communicate without them-- politicians, clergy, celebrities, educators, and people from every social stratum rely on them to send and receive messages. Thus, the more familiar you are with mass communication, the less you will be manipulated by it, and the better able you will be to notice its profound influence on society.