Three examples of technology include the telephone, the television, and the Internet. The television is a one-way type of communication, but is a way to communicate to the masses. The Internet can be used for both two-way personal and one-way mass communication. The telephone is mostly for two-way, person to person communication, though conference calling and speaker phones allow communication with more people.

Definitely the first broadcast of the Grand Old Opry, which occurred in 1925, on Nashville radio station WSM. Radio was still new, and the idea of being able to sit in your home and listen to a live country music concert (with all the famous stars of that era) seemed amazing to most people. World War II began in the mid-1930s, and the first Newport Folk Festival began in 1959.

Actually, it is "mass" communication (two words) you are asking about. Mass communication refers to using a mass medium to send your communication. The mass media (medium= singular, media= plural) include radio, television, newspapers, magazines, books, movies, internet, and recorded music. Your message to the audience might be spoken, or it might be written. It might be songs, political speeches, interviews with celebrities, jokes, talks by experts about medicine or sports, or some other kind of communication... But when you send it out by using the mass media, that is how mass communication occurs.

Mass communication can reach large audiences-- in fact, it can reach people all over the world. But often, the audience is anonymous (we don't know, for example, who heard that song or who liked that speech); and mass communication also does not offer instant feedback or an instant reaction -- there is a delay between when the person hears (or reads or watches) it and when they can react to it. For example, I just wrote a new book and maybe you will buy it. But while I am sending my communication through the mass medium of books, it will take a while between the time you buy it and read it, and when you can get back to me to tell me what you think.

First, this subject is still being debated by scholars, teachers, and parents. There is a theory called "strong media effects" which says the media are very influential, especially in teaching kids to do certain things. (It is usually applied to negative behaviors, like drinking, acting in a violent manner, etc.) Using this theory, we can say that since the media often portray drinking as fun (especially in commercials), or as a necessary part of being social (adults on drama and comedy programs are frequently depicted as having a drink or two, and drunks are often the subject of jokes), these depictions give kids the impression that they should be drinking too.

But not everyone accepts the theory of strong media effects (including me). Yes, the media can influence kids. Yes, it does seem like drinking is pervasive on TV and in movies. But kids can also be influenced by their home life, by their relationship with their parents, by what their peers are doing, by their teachers, etc etc. If parents are very honest with their kids about the positives and negatives of drinking, this may influence teens to think carefully before giving in to peer pressure. If kids have a relative who is in recovery from alcoholism, this too can affect a young person's attitude. I do not believe that just watching TV programs will make kids drink. If parents teach their kids about media literacy (how to analyze what they see on TV or in movies or commercials), there is a good chance that their teen may resist the temptation, or wait till he or she is older, or only become a social drinker, or in my case, make the decision to never drink at all.

"Osgood" was Charles E. Osgood (1916 - 1991). He was a psychologist who also did research into semantics (the study of how meaning is created, and how words change meaning over time). He and Wilbur Schramm became very well-known for their essays about communication in the 1950s: mass communication was a relatively new field of study back then, and both men did research about it, as well as researching interpersonal communication.

First, feedback in this context does not refer to a loud and distorted sound coming out of your speakers. This kind of feedback refers to a response or a reaction from the audience. In mass communication, feedback is delayed because there is no way for the speaker or performer or author to know what every member of the audience is thinking or feeling. For example, I just wrote a new book. (Books are an example of mass communication.) I hope you will read it, but when you do, how will I know whether you like it or not? Even if you send me an e-mail, there is a delay between when you got the book, when you read it, and when you sent the e-mail.

Or, let's say I just watched my favorite program on TV. I want to tell the lead actress that I think her performance was amazing. However, there will be delay from the time I send the message to when she receives it (assuming she receives it at all). SO, one characteristic of mass communication is that when the message is sent out via radio or TV or a magazine or the internet or some other mass medium, there is a gap between when the public reacts to it and when they are able to respond. That is why feedback is said to be "delayed."

I assume you are asking about David Berlo. First some context: When radio came along in the early 1920s, almost nobody in the academic world studied it, since it was thought to be just a fad. But as radio grew more popular, scholars gradually became interested in how mass communication occurs; by the late 1940s, this led to a number of theories that tried to explain the various types of oral communication-- including that which occurs between two people (perhaps on the telephone, or perhaps in person), or that which occurs through an electronic medium like radio or TV.

In 1960, David Berlo took the dominant theory, created in 1949 by Claude Shannon and Warren Weaver, and expanded upon it, since he believed it was too simplistic. Shannon & Weaver's model said communication was linear: there was a Sender (S), a receiver (R) and a channel, a means of transmitting the message (C). The channel did not refer to a TV channel-- it meant a method or means of sending the message-- like by talking on the telephone, or sending a letter, or using a radio/TV broadcast. But Berlo said communication could not be reduced to just S-R-C. One needed to consider the emotions and attitudes of the people involved in sending and receiving the message, as well as considering the content of the message-- for example, some messages were nuanced or complex and thus more difficult for the receiver to understand. Berlo said there were four steps to communication, which he abbreviated as S (Source), the person who sends the message, factoring in that person's communication skills, attitudes, knowledge of the subject, etc; M (Message), which is encoded and sent through C (a channel, a means or method used to send the message); that leads to R (Receiver), the person who receives and decodes the message. I enclose a link that thoroughly explains Berlo's theory of SMCR.

To get a degree in Mass Communication, one would typically need to take classes for journalism, communications, advertising, public relations, psychology and sociology. The actual classes required vary a little depending on the school so getting a comprehensive list would require one to contact the school.

Gutenberg invented the printing press. At the time (circa 1450), it was not a huge success. There was resistance from the Church, which wanted to restrict what the average person could read, and from the scribes who controlled which kinds of information got committed to writing and then disseminated. However, soon, the value of the printing press became obvious. It was the first step in mass producing books (and other printed materials like pamphlets and newspapers): once the printing press became a fact of life, authors could get their books out to the public more quickly (and in larger quantities); and readers did not have to wait for a scribe to create one copy at a time. The printing press also put an end to the monopoly the Church had over which information was permitted to the reading public. Now, books on a variety of subjects could be type-set and published, rather than just the hand-written manuscripts controlled by the Church.Many sources say Gutenberg's invention was essential to the Age of Enlightenment, when so many new ideas were flourishing.

Stories are more likely to be inaccurate or less thorough.

false

no

Within the discipline Communications, there are any number of areas, each named distinctly for the purpose of study and scholarly research. Mass Comm is one such area. No, Mass Communications is not a profession. There is a myriad of professional Occupations within the fields course work.