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Mission

Maintaining a global viewpoint, Honda is dedicated to supply products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is to

•Proceed always with ambition and youthfulness

•Respect sound theory, develop fresh ideas, and make the most effective use of time

•Enjoy work and encourage open communication

•Strive constantly for a harmonious flow of work

•Be ever mindful of the value of research and endeavor

Vision

Developing a philosophy built on the experience of a practical engineer, Soichiro Honda created a corporate culture that would go on working towards his objective - nothing less than becoming and remaining the world's best motor manufacturer - long after his own active day. The corporate vision statement is like the founder himself, enormously practical

· Quality in all jobs - learn, think, analyze, evaluate and improve

· Reliable products - on time, with excellence and consistency

Better communication - listen, ask and speak up

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