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Device spoofing is a technique used by fraudsters to falsify information about the device viewing an ad, making it appear as if a legitimate user is interacting with the ad when it's actually a bot or automated script. This form of ad fraud artificially inflates engagement metrics, such as clicks or views, leading advertisers to believe their ads are more effective than they actually are. By mimicking legitimate user behavior, device spoofing can evade detection by traditional fraud detection methods, making it a significant challenge in maintaining the integrity of digital advertising campaigns.

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