How to Understanding the Tourism Translation?

Answer 1

Principles of Tourism Translation

As a major breakthrough in the traditional concept of "equivalence", German translation teleology has opened up a new perspective for the study of translation strategies of tourism activity materials. The theory emphasizes that the purpose of translation is the general principle. The purpose of English translation of Chinese tourism promotional materials is obviously to achieve cross-language and cultural communication, attract more overseas tourists, and at the same time promote Chinese landscape and culture to a certain extent. The purpose of this translation determines that the principle of English translation of tourism promotional materials is to spread Chinese culture as the orientation and focus on the realization of the expected function of the translation.

translation method

There are mainly three methods of "addition, deletion, and modification" in the translation of tourism materials, that is, adding some content that may be well-known to Chinese people but unknown to foreigners, such as the time of historical events and the birth and death years of celebrities. , Their identities and their contributions in history, the specific locations of places of interest, the exact meaning of transliterated names of people, places, objects, official ranks, etc. Abridged all kinds of tedious historical textual research, celebrity quotations or ancient Chinese poems, etc. Rewrite some concepts unique to China that are not easily understood by foreigners, such as the Chinese Chronology Law and the Chinese System of Weights and Measures.

The development of China's tourism industry has been getting better and better, and there are more and more tourists from all over the world. The current era is a good era of tourism activity. Tourism translation is also becoming popular. In today's world, people with good economic conditions have an impact on the quality of life. The requirements are getting higher and higher, and many people are more and more interested in tourism. And tourism activity can help broaden people's horizons, relax and be happy, and help self-cultivation. People who like to go for a walk and take a look are healthy people or optimistic people physically and mentally.

The more people go out for tourism activity, the more tourists there will be in tourist destinations. For tourists from different countries, different ethnic groups, and different places, tourism translation is needed, otherwise the tourists will not be able to understand the culture of that place every time they go to a place. . Therefore, tourism translation has many meanings. I will share with you:

Tourism translation quality is one of the service quality of tourism industry

At present, many tourism activity in China do not pay attention to tourism translation, and only use local language or Mandarin to introduce tourist attractions and local culture. Many tourists may not understand the local language, especially dialects. In some places, Mandarin may not be standard in the tourism industry, and it is not easy for tourists from foreign countries or other ethnic groups to understand it. Most of the current tourism industry does not regard tourism translation as the quality of service, and therefore does not make its business bigger and better.

What translations are included in tourism translation

When we say the words "tourism translation", some people may not understand the specific concept of tourism translation. Tourism translation includes interpreting for tourists to introduce tourist attractions and local culture, as well as the translation of tourist attractions and tourist destinations. Name translation. For example, the sources, stories, and characteristics of the scenic spots need to be translated, and tourists should not come here in vain.

Recommended by tourism translation company

Tourism translation has many meanings, and the biggest one is to better promote the culture of scenic spots and local culture. Therefore, doing a good job of tourism translation is the top priority of the tourism industry. Shanghai Yuma has rich experience and can effectively meet the translation needs of tourism activity. There are a group of excellent tourist translators. If you have tourism translation needs, please come to Shanghai Yuma Company to make an appointment for tourism translation. Not only the price is fair, but the translation quality is high!