How Advertising is the spinal cord of any media organisation?
There are certain types of advertising, first is print media includes, newspaper, magazine, yellow pages, direct mail. Another way of advertising is electronic media including every means of advertising apply with electronics including internet, tv, radio, telegraph.
Now ur question that how advertisement is spinal cord for media organization. Here u r need to understand that every organization needs financial assistance to run ts affair, thus advertising is a source of earning in other words it works as spinal cord.