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Correctly identify them

Involve them in the planning process

Assign them work

Use them as experts/consultants

Involve them in project buy-offs and approvals

Integrate them into the team and/or team meetings

Include them in the communication plan

Involve them in the change management plan

Consult with them about project risks

Integrate them into the lessons learned process

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Q: How can a project manager influence customer expectations and perceptions?
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