Do it through a joint venture with the firm of some complementary product
For merchandising businesses, when a business wants to enter an existing market with a new product, the appropriate strategy is called "product development", and when there is an existing product, the strategy is called "market penetration". When a business wants to create a new market with a new product, the strategy is called "diversification", and when a company wants to introduce an existing product onto a new market, the strategy is called "market development".
what is meant by product led and market led new product developmrnt approaches?
To identify marketing strategies in relation to Product, and the risk associated with carrying out this strategies. Do i sell more in existing market ? Do i enter new market ? Do i sell new product ? - either in Existing market or New markets . Do i diversify ? Ansoff's matrix helps to give a clearer picture to the questions above.
Advantages -Increase production skills.. -technology transfer. -reduce competition -increase quality of product -Enter to new market. (if different market.)
Before a launch a new product or expand into a new market, you need market research to inform you about your markets' expectations.
If you have a product no-one else has - market research will identify whether the product is likely to be successful.
Gormey cola develop a new product like as Sparko and bon vinant and new market are outside the lahore city
to analyze new product market is to test first the new product before you discuss to the costumer so that if they encounter problem you can teach them easily....
there is the the need to market your product after production in other to create the necessary awareness of the product now on the market and to keep inform both new and existing customers of the product.
A market situation analysis is used to analyse the current market or industry in which you would like to launch a new product. It identifies major competitors within that market, therefore allowing you to plan the launch of your new product accordinly.
the pricing
Pioneer pricing is setting an initial price for a new product. This is quite essential as it will be the basis of judging how the product does in the market.