How can you get sponsorship?
If there's anything that sponsors want to see, it would be that they are getting something out of this. They are looking for a return on their investment, what they will benefit if they were to sponsor you. So it is important to make it known that they are getting maximum benefits. Needless to say, this means that the homework has to be prepared well: all the need-to-knows should be made into a portfolio. Additionally, you may consider approaching potentially sponsors as personally as possible, preferably in person if not over the telephone, and finally through email if the formers are not an option. This way, you form a stronger relationship with them, as they can see your sincerity. Needless to say, try to satisfy their request, whether for more information or related concerns. If for any reason you are not able to meet their needs/interest, inform them with a valid reason. Consider the follow steps to securing a sponsorship:
- Think of a pitch, what makes YOU so special? Why should they sponsor YOU? What will they get out of it?
- Create a sponsor proposal that will compel the potential sponsor. Be creative, yet informative. Consider the following:
- Add a creative aspect to it, something to make it personal, maybe a store or a photo or something about the event or person being sponsored.
- What is it that they are sponsoring? Here would be the section to talk about yourself or the event being sponsored.
- Benefits. What are they getting out of this again? (i.e. visibility is an example of a benefit that corporations favour, marketing, publicity, a demographic to reach, etc)
- Extra info that may persuade them, other appealing information.
- An Executive summary of the team who will be managing the sponsorship-credible, reliable, and experienced.
- Money Proposal. They want to know where their money is going and how it would be spent.
- Promise. What will they get out of it and how will you make sure that will be what they're going to get out of it.
- Sponsor Proposal ($$$). Ask them for the money and don't be scared to say a reasonable amount (that may sound like a lot to you). There's no point in wasting a company's time if all you're going to ask for is $100.