Within six weeks Burke had devised a plan to put tamper-proof packaging on all Tylenol products.
In 1982 Burke faced a corporate crisis of monumental proportions. Someone had tainted bottles of Johnson and Johnson's pain reliever Tylenol with cyanide.
Rather than trying to cover up the story, Burke quickly put out the word across the media, even appearing on several television programs.
In the 1960s he made the company's first forays into television advertising. He also began marketing Tylenol,
James A. Burke was born in 1910.
James A. Burke died in 1983.
James Burke was born on December 22, 1936.
James Burke was born on December 22, 1936.
Frank James Burke died in 1987.
James burke was born in December 8, 1809.
James Lee Burke was born on December 5, 1936.
James Lee Burke was born on December 5, 1936.
James Burke - Australian politician - was born in 1971.