Chenault led AMEX's campaign to build links with banks, changing the company's traditional policy of only issuing cards directly to consumers.
Kenneth Chenault
Kenneth Chenault is the Chairman and CEO of American Express.
American Express Company
American Express.
Chairman and chief executive officer, American Express Company
Chairman and chief executive officer, American Express Company
a director of Strategic Planning in Travel Related Services.
American
In 1995 Chenault was named vice chairman, and two years later he was named president and chief operating officer.
Instead of luggage tags and clocks Chenault invested in bigger-ticket items such as electronics and home furnishings.
American Express Company, 1995-1997, vice chairman; 1997-2000, president and COO; 2001-, chairman and CEO.
In one of Chenault's proudest accomplishments, he signed Tiger Woods to an AMEX contract. Both Chenault and Woods were leading figures who happened to be African Americans but whose winning appeal was truly universal.